Geofencing technology enables you to capture audiences through custom targeting shapes around businesses, street and highway boundaries, municipalities, etc.  It's a reliable way to target mobile users in your business's proximity with pinpoint accuracy.

• Creative granular targets via custom shapes & sizes.

• retarget customers who visit or commute through any geo-fenced location. 

• Track off-line or "last Mile" conversations to measure your campaign's effectiveness.

• Measure lift in foot traffic at your location by comparing patterns of both consumers who saw your ad and those who didn't.

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How It Works:

First you'll identify physical locations where you know your target audience will be. This could be direct competitor locations or just locations you share a customer with.  We'll create custom boundaries (the fence) around each location, plus draw one around your business location as a "conversion zone."

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Mobile devices that are captured in those fences will be served ads for up to 30 days, and tracked to see if they cross into your conversion zone.

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In addition, geofencing technology can be used to build an "event Fence" to build an audience from attendees at an event. For example a convention, sporting event or festival. This audience can then be targeted for future ad campaigns.

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